Enrolment enquiries
1 to 31 October 2026
Facebook and Instagram forms
Enquiries from the adsSep
1
Oct
4
Website enrolment form
Families, repeat submissions counted onceSep
6
Oct
4
- Eight families enquired in October, four through the Facebook ads and four through the website, against seven in September.
- The Facebook ads brought in four enquiries for $91.05, $22.76 each. In September it was one enquiry for $83.70.
- Kindy is full, so the enrolment ads are moving to Pre-primary to Year 6, with Year 4 the one to nudge.
Your page, followers and posts
New followers+13
▼ 7% Sep: 14
Posts10
▼ 55% Sep: 22
Total likes106
▼ 40% Sep: 178
Likes per post10.6
▲ 31% Sep: 8.1
- 1,443 followers on 1 January, 1,602 now. That's 159 new followers this year, between 9 and 24 every month.
- Fewer posts than September (10 against 22), because there were no posts over the school holidays from 26 September to 15 October. Each post got more likes, 10.6 against 8.1.
- Your Quality Catholic Education Award posts were the standouts. The 28 October post had 60 reactions, 26 likes and 5 comments, the most of any post this month. The World Teachers' Day post (35 reactions) came next.
- Families respond most to posts about the school's achievements and its people.
Your ads and videos
How many people stopped scrolling for each video, and how many kept watching
Thinking of Moving to Karratha? (version 1)
Relocating families ad. Took most of the budget in October.
Shown in the feed3,998
Stopped scrolling805 20%
Kept watching163 20% of those
2Enquiries
$32.42Per enquiry
$64.85Spend
September: only $4.24 spent, 17% stopped scrolling. October: 20%.
Content note20 in every 100 people stopped scrolling, and 1 in 5 of those kept watching. Two enquiries for $64.85.
Thinking of Moving to Karratha? (version 2)
Relocating families ad, second month running.
Shown in the feed1,813
Stopped scrolling304 17%
Kept watching58 19% of those
2Enquiries
$13.10Per enquiry
$26.20Spend
September: 17% stopped scrolling, 1 enquiry at $71.28. October: 17%, 2 enquiries at $13.10.
Content noteYour cheapest enquiries this month, at $13.10 each. Same stop rate as September, with twice the enquiries on about a third of the spend.
- Organic Boosting (putting your best school posts in front of more local families): $42.59 in October for 268 likes, comments and shares. September: $48.16 for 293.
Google Ads
1 to 31 October 2026
Spend$211.36
▲ 2% Sep: $206.83
Clicks104
▼ 31% Sep: 151
Cost per click$2.03
▲ 48% Sep: $1.37
Visits from Google ads96
▼ 35% Sep: 147
- Searches for St Paul's by name stopped costing money after 18 October. Before that they took 22 clicks ($26.73) in October. Families searching your name now find you for free.
- That's why there were fewer clicks, each costing a little more: the cheap name searches are gone, so the budget now goes on families searching for a school in Karratha.
- The searches that brought the most clicks were "karratha schools" (9 clicks) and "karratha primary schools" (5).
Your year so far
1 January to 31 October 2026
Ad spend in 2026$4,508.51
Google $1,882.99, Meta $2,625.52
Enrolment enquiries in 202673
50 from Facebook, 23 from the website since 20 June
Cost per enquiry$61.76
End of September: $64.05
Facebook followers+159
1,443 to 1,602
Google AdsMeta Ads
Facebook and Instagram formsWebsite enrolment form
- Four Facebook enquiries in October, level with July as the best month since March.
- Visits from Google search (not ads) were 658 in October, up from 604 in September.
- Website enquiries have only been counted since 20 June, so the real total for the year is higher than 73.
What's next
- 01Pre-primary to Year 6 adsUpdating the ads now Kindy is full, so they talk about Pre-primary to Year 6, with a nudge for Year 4.
- 02November video shootPick a date on your hub and we'll lock it in. New footage goes into the ads and onto your Facebook page.